This is a course designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. The class will explore the basic concepts and also apply a simulation project where students will actually prepare a professional marketing plan proposal. Each student will develop leadership and problem-solving skills, understand the importance of making ethical decisions, develop public speaking and presentation skills, proper social and business etiquette, analyze possible solutions to specific business problems, develop business leadership skills, and develop an increased understanding of the business world. This course is conducted through lecture, engaging activities, group paced instruction, hands-on practice, and discussion. Assignments range from a mix of daily assignments, notes, activities, tests, project graded on effort/attempt, as well as projects graded on overall appearance and completion of given requirements.